Time to Get Mad as Hell!
I strongly recommend that you establish a custom “Global Warming” section on your Google news page.
In the upper right hand corner of the Google News screen you can click on the Personalize / Edit and create a custom section. Just enter the two words: global warming — in the search box. That’s how easy it is to do. I set mine to five stories. I may set up a whole page dedicated to global warming stories.
Sadly, Reality is badly under reported by the main stream media in the US. All of the key information, all of the emerging stories, on Global Warming have to be found in foreign sources.
Now here is the real challenge: How do we get the students in our trend setting universities and especially those universities in the early primary states, to light the fuse on this issue? It is the monster in the living room nobody is talking about.
The fact of the matter is that the baby boom generation has blown it Big Time. We had the Club of Rome “Limits to Growth” book back in 1972. And an update. We ignored them both, or attacked them, as we did not want to believe their message. Shame on us. Our children have every right to be mad as hell at us for our willful blindness to this issue.
This is a perfect issue for women, who are much more likely to take a long term view of things — especially the well being of their children. Given that we have perhaps only ten years to get this under control, even some men might get passionate about their futures, not just the next bit of sex, or drugs or gambling.
Time to get mad as hell.
2 comments Jock Gill | Empowerment, Intelligence
Jock — Good to spot your blog item. Raising awareness of global warming is an urgent issue. When is the world going to wake up to the crisis that is forming around our heads?
The ‘silver lining’ in the global warming problem is that it presents tremendous economic opportunities for businesses. As the old saying goes, ‘Necessity is the mother of invention’. The world needs a lot of inventive thinking to solve global warming. I invite your readers to take our poll, and comment, on whether green technology will be the leading industry of the 21st century.
http://www.desperatemarketing.com
Jock, you inspired me to write the following blog item on http://www.dmtrends.com
FOUR USEFUL NEWS TOOLS
I want to share with you four useful tools to keep abreast of the global warming trend.
1. The first is Google News, which lets you personalize your news page. You can add ‘global warming’ as a custom selection, and select how many news stories you want to read. It allows you to be your own newspaper editor, pulling stories from around the world, effortlessly. I love it! This tip was inspired by ‘Time to get Mad as Hell‘ by Jock Gill, Co-Founder of Biomass Commodities Corporation.
2. The second tool is a Google companion, Google Alerts. This will aggregate all the global warming stories (that Google deems worthy) appearing on the news and web. It’s more comprehensive than the Google News feature but not as visual. It also requires more action on the reader’s part to dig through the stories.
3. The Energy & Climate News letter is a terrific summary of energy and climate news published weekly by WBCSD. It focuses on issues of sustainable development. It monitors developments in the political and business arenas, scientific advances and environmental and social concerns. In addition to news articles from major newspapers and magazines, it also highlights valuable academic surveys on the topic. You can sign up at WBCSD or subscribe by sending a blank email to: subscribe-wbcsdenergy@group.wbcsd.org
4. The fourth, in a shameless act of self-promotion, is to sign up for the Desperate Marketing Trends Global Warming RSS. [http://www.dmtrends.com] Our spin is to look for the silver lining in the global warming problem. Who knows? You may make money from one of our bright ideas, and also save the world.